Betty Cope, founding president of WVIZ Channel 25, dies at 87
Print By Mark Dawidziak, The Plain Dealer
on September 16, 2013 at 3:11 PM, updated September 16, 2013 at 4:42 PM
WVIZ Channel 25 founder Betty Cope, who died Saturday, at the station in 1976.
Plain Dealer file photo
CLEVELAND, Ohio -- Betty Cope, the founding president and first general manager of WVIZ Channel 25, died Saturday night at her home in Bainbridge. She was 87.
A television pioneer whose career in the medium began in 1947, Cope had been ill for about a year. She was the driving force behind getting Channel 25 on the air in February 1965, serving as the station's general manager until her retirement in June 1993.
"It was a very peaceful passing," said Cope's niece, Chris Henry. "She died at her beloved home, the cabin her father built as a summer home on the Chagrin River. She was facing the river. Her little dog was at her side. And she was surrounded by her family."
Cope, a Cleveland native who grew up in Shaker Heights, was a Hathaway Brown graduate. She attended Marjorie Webster Junior College because it had a broadcast program. She was a receptionist at Cleveland's first commercial television station, WEWS Channel 5, when it began broadcasting in December 1947. Although the infant medium was pretty much a men's club, Cope soon became a director and producer at Channel 5.
"Back in those days, receptionist or secretary was about the only off-camera job a woman would get at a TV station," said Fred Griffith, whose long career in Cleveland television started when Cope hired him at Channel 25 in 1967. "But she was a very smart individual with great vision, and she quickly rose through the ranks at Channel 5."
Among the shows she directed was Paige Palmer's popular fitness program.
"Betty Cope was a trailblazer throughout her professional life," said Jerry Wareham, president and CEO of Ideastream, the corporate umbrella over WVIZ Channel 25 and WCPN FM/90.3. "She was a legitimate television pioneer even before Channel 25 went on the air."
During the 1950s, she appeared on the CBS quiz show "What's My Line?" and stumped the panel. They failed to guess she was one of the first and still very few women directing television programs.
Her tenacity, largely responsible for getting WVIZ started, was legendary. During a December blizzard in the early '50s, Cope was determined to get to Channel 5 from Shaker Square, where she was living at the time. She was producing a Christmas show with Santa Claus and didn't want to disappoint Cleveland's children. So, she saddled up a horse and made it to the station for the broadcast.
She left Channel 5 to start her own production firm. Her greatest legacy, though, is WVIZ. In the early '60s, she spearheaded the group dedicated to bringing an educational television station to Northeast Ohio.
"She built WVIZ from scratch before there was a PBS," Wareham said. "The educational and public service work we do today at Ideastream simply would not be possible without the remarkable work she did. We are deeply saddened by her death and forever grateful for her life."
WVIZ became the country's 100th public TV station. It was then part of National Educational Television (NET), the organization that became PBS in 1970. And Cope was the first woman to become the general manager of a major-market television station in the United States.
"She was completely focused on this great potential she saw for television," said Peg Neeson, Ideastream's community relations director. "That could be seen in everything she did. She was driven by that idea -- education and television. The only thing that took precedence over that was her family."
Neeson joined Channel 25 in 1979, working with Cope for 14 years.
"Anyone would have been a pioneer starting an educational station in Cleveland, but TV in those days was a man's world," she said. "And that never entered her mind. She just wanted to get the best people who could do the job. She expected the best of people."
Channel 25's first home was the Max S. Hayes Trade School. That's where Griffith reported for work in 1967.
"I was working at a radio station that got sold, and I was looking for work," said Griffith, later the host of Channel 5's "Morning Exchange." "She was the only woman anyone had ever heard of running a television station. She knew exactly what she was doing, and she let everybody know she knew exactly what she was doing. She was forceful, but in a very quiet way."
Three years after going on the air, the station moved into a new facility on Brookpark Road. That's where an 18-year-old Kent Geist reported for work when Cope hired him in 1968.
"People overuse the words pioneer and innovator, but in Betty's case, those words just scratch the surface," said Geist, who worked with Cope for 25 years. "She had a tough side, but she was as compassionate as she was tough with people. During those early pledge drives, she actually cooked the meals for the volunteers. She not only had great vision, she convinced this community to share that vision. That took incredible tenacity, commitment and belief, and she had plenty of that."
Cope became well known to Northeast Ohio viewers through her appearances during the station's pledge drives and auctions. Her many honors included an honorary doctorate of humane letters from Baldwin Wallace University, the distinguished service award from the Society of Professional Journalists and the governor's award from the National Academy of Television Arts and Sciences. She was inducted into the Cleveland Journalism Hall of Fame in October 2005.
Twice married and divorced, Cope had no children. But she was a devoted aunt to her nieces and nephews -- to their children and their children's children.
"The cabin was where everything in this family happened," Chris Henry said. "All the holidays and special memories were there. And it was so fitting that she died there.
"She managed to personalize her relationship with each of us. Everything she did was creative, and that included making special days even more special for all of us. Every Easter, we decorated everything and had 40 people out there, each with a hidden Easter basket. She was very caring about individuals."
Cope was preceded in death by her brother, John Cope, and sister, Janet Henry. She is survived by four nieces and two nephews, 11 great nephews and six great nieces, and four great-great nephews and three great-great nieces.
A memorial service is scheduled for 2:30 p.m. Saturday, Oct. 12, at the West Woods Nature Center of the Geauga Park District.
"We all felt like part of her work, too, because we worked the phones at auction and pledge every year," Henry said. "She was the center of our universe in so many ways. Our life revolved around Betty and that cabin for many years. I can't do her justice. For us, it's like the end of a dynasty."
For Cleveland television, too.